Top 4 Use Cases Of LMS For Training Retail Workforce

Viren Kapadia Feb 26, 2020
Top 4 Use Cases Of LMS For Training Retail Workforce

With increasing competition in the retail space, business owners and retailers are looking forward to implementing unique marketing strategies that help them grab a major share of the market with great ease. Online training for the retail workforce is one such popular strategy that is clearly driving results for most of the retail brands.

Many survey reports have found that front-line associates have a major influence on the buying decision of the customers. For example, the sales staff in a retail store is the biggest stimulus for the purchase decisions made by any customer. Whether the customer will buy or not is dependent or influenced (to some extent) by the soft skills, product knowledge and communication skills of the sales staff. Hence, paying attention to how the workforce or staff interacts with the customers is very important.

Since online training for employees requires a company to invest a substantial amount of money, it is often viewed as an expense. However, in the long run, businesses realize that online training is worth an investment. An LMS makes the employees well informed about their job roles, and provides instant access to training materials, whenever required. As a result, they turn out to be happy employees, who perform well in their tasks and also help businesses actualize their end-objectives. This, in turn, helps in improving the employee retention rate of the company. The more the employees are informed about their job responsibilities, the company’s policies, processes, the more they will remain satisfied with their job.

Use Cases of an LMS for Retail

Honestly speaking, the practical use cases of a learning management system for the retail sector can be endless. Corporate online training can be imparted in different spectrums of the retail business sphere, and an LMS will never fail to stand up to your expectations.

  1. New Product Training

    Every other day, we see new products arriving in the market with innovatively new features and specifications. Hence, to be able to sell those products to the customers, the retail workforce or the sales staff must be trained and informed about the features of the new product. They must be trained about how the product would meet the needs of the customers and how to persuade them to buy the product.

    As promotions and products keep on changing frequently, retail outlets must impart effective training through microlearning videos. So, choose learning management system in Florida that offers you a smooth way to ensure high-quality training to the retail staff. This technology-enabled medium of learning also helps you drive workplace productivity, foster client relations and boost business sales, develop brand loyalty.

  2. Educate About Customer-Handling Skills

    The success of a retail store or business is somewhere or the other, dependent on how well the sales staff handles the customers and their queries. Using video-based learning modules is a great way to educate your employees about effective communication. You can even record the interactions between the customers and senior sales professionals and use it to train the salespeople of various aspects of communication. For example, you can teach them about the right body language, how to modulate the voice or how to convince the fussy customers.

  3. Retail Inventory Management & Supply Chain Training

    The workforce must be very well acquainted with the processes involved in inventory management and supply chain. Poor retail inventory management is a common reason new businesses fail, likely because the cost of inventory or right amount of inventory or storing inventory too long. All can impact a company’s profit margin, so training your employees becomes crucial, and making the training enjoyable does too. Gamification, like using avatars, is the most effective way to motivate the employees to participate in e-learning and grasp the knowledge more effectively. Don’t forget to compare the available options and pick the one with the best LMS price in Arizona. with this, you can enjoy all the latest LMS features without causing a hole in your pocket.

  4. Onboarding

    As already mentioned above, the attrition rate in the retail sector is very high. Hence, it becomes very difficult to onboard them and train them about their job responsibilities simultaneously. Also, expecting better results from them in a short frame of time is next to impossible. However, an LMS automates the onboarding process and lets the new hires get instantly familiarized with their goals, targets, and company’s policies.

The efficiency of retail companies increases with an increase in employee productivity. This is why retail businesses must focus on imparting effective online training through an LMS.

What is eLearning?

  • E-Learning allows the online delivery of training with real-time tracking of training analytics, optimizing time and reducing costs associated with traditional learning methods.

What is an LMS?

  • E-Learning allows the online delivery of training with real-time tracking of training analytics, optimizing time and reducing costs associated with traditional learning methods.

SCORM, AICC & XAPI

  • SCORM and AICC are an international standard for tracking E-Learning activities. xAPI (formerly Tin Can API) is the Learning Objects new standard. The Gyrus Learning Management System supports both of these standards.