Learning management systems are here to stay in the truest sense, being a one-stop-shop for all your organization's development, growth, and learning needs. With a quick deployment and efficient tracking of the various training modules, organizations can count on them for their enterprise needs. Monitoring progress, measuring performance, and generating detailed reports, the learning management system is the platform that caters to the needs of the various internal and external stakeholders involved.
The various types of LMS include cloud-based ones, SaaS, and open-source LMS. Most of these LMS provide users with options to create their courses, enable instructors to create teams, publish user-related courses, allow communication within the user community, and track individual goals. Also, there is visibility on what others within the organization are learning, gamifying the experience, providing certification and analytical insights.
Enterprises around the globe use LMS to impart general training, provide certification to employees by imparting emerging skills required to perform better at their jobs. Onboarding and customer training are also taken care of within the boundaries of your learning management systems. Some of the top features that are desired in an LMS include live video conferencing, integrated talent management, mobile learning, gamification, and social learning. The most used features in the LMS include assessment tools, learning paths, and compliance tracking.
Any type of content that is created and put out there on the internet by the user is called user-generated content. This could typically be images, videos, documents, or any other form of content. User-generated content (UGC) will be used to better deliver training. This is an upcoming trend that the industry needs to watch out for in 2021 and beyond.
Here users promote content. Content curation offers on-demand and relevant content to users. Also, content is curated from existing knowledge bases and the public domain. This can support formal training, offers recommended learning paths, and most importantly, keeps the costs down. Brands leverage UGC to enhance their ranking and show how their clients and customers love their brand.
If there is no reliable content, they will not make any progress.
User-generated content is what your customer, client, and audience make about your product, services, or brand. So how do you get your users to create content for you?
86% of the millennials consider UGC to be an indicator of the brand quality and positivity
92% of people are more likely to trust their friends' recommendations rather than promotion by the brands themselves even though they might state the same thing
I am sure you have experienced interactive discussions within communities and forums where learners contribute many different forms of user-generated content. These contributions from participating learners are a rich source of UGC. As an organization, you need to just worry about motivating, encouraging, and supporting your learners to contribute more to the platform.
Find below some tricks to start implementing UGC in your learning content:
A research survey pointed out that user-generated content drove over a 73% increase in email click-through rates.This is a testimony to how UGC can drive the conversion of your training emails. When you have decided to plunge into UGC to drive employee engagement, the starting step would be to crafting a strategy to effectively grow your learning library.
There is a lot of stress on the learning and development teams in high-performance organizations to tackle the new generation workforce that look for quick growth. Every day, a new company is joining the list of leveraging user-generated content in their eLearning systems. Many such successful and engaging stories in the open have a positive effect on employee performance and employee engagement. Shouldn’t you ensure your organization strives for employee growth and satisfaction? Begin by developing your UGC-driven plan with Gyrus today.
Gyrus offers an enterprise learning management system that is designed to deliver an exceptional learning experience leveraging the power of user-generated content. They are a trusted partner who offers to learn management solutions, solve problems, inspire productivity, and ensure business value. They can support you in augmenting your employee's competency, partnering in their growth and development. This will improve overall team performance and engagement levels to new heights. The offering is a cloud-based LMS built on the Microsoft Azure platform.